책소개
The Guide to Conducting Business in Korea, Now with More Management Tactics and Cultural Analysis!
？ More perspectives on Korean social practice
？ More tips for managing the Korean office
"Doing Business in Korea" is a timely handbook of information for succeeding in the challenging environment of Korea, the world’s 13th largest economy. Now with updated content, the book divulges in engaging prose all the ins and outs of contemporary Korean business culture. From business etiquette and protocol to tips for marketing to Korean consumers, international business consultant Thomas L. Coyner details everything you’ll need to know to not just survive, but thrive in
the Land of the Morning Calm. Through this book, one will gain pivotal insight into an environment that is traditional yet uncompromisingly modern, challenging yet surprisingly rewarding for the determined business professional.
목차
Table of Contents
Foreword by Nick Reilly, Executive Vice President of General Motors
Acknowledgements
Introduction
PART I. GETTING TO KNOW THE KOREANS
1. What an Expat Manager Really Needs to Know About Korean History
2. Korean Hearts and Minds --Traditional Yet Changing
3. Korea’s Changing Analytical and Evaluation Skills
4. Understanding Korean Management
5. Getting a Handle on Information
PART II. PUTTING YOUR BEST FOOT FORWARD
6. Eleven Commandments for Doing Business in Korea
7. Get Off on the Right Foot: Business Etiquette
8. Adapting to Korean Business Practices
9. Women’s Challenges in Korea’s Work Environment
10. Managing --and Being Managed by --Koreans
11. Korean Impressions of Foreign Business
PART III. GETTING ALONG WITH KOREANS
12. Negotiating Business
13. Getting Joint Ventures Right
14. Hiring and Firing
15. Korea’s Corporate Middle Managers
16. Compensating Employees
17. Motivating Personnel
18. Getting Labor Management Relations Right
19. Company Training
PART IV. MAKING IT IN THE KOREAN MARKET
20. Discovering the Consumer
21. Marketing in Korea
22. Advertising & Public Relations --Korean Style
23. Selling in Korea --Myths and Realities
24. Selling Through Korean Distributors
25. Relating to Bureaucrats
26. Getting Your Products to Market
27. Selecting Your Distribution System
28. How Does Korea Stack Up?
29. Korea’s Defense Industry
30. Working Within the Korean Legal System
31. Industrial Case Study: Characteristics of the Korean IT Industry
PART V. REFERENCES
Bibliography
Index
About the Authors
